October 2007

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October 2007 \ Gearhead Garage \ Product Spotlight \ Peavey Introduces Custom Shop 2.0

Peavey Introduces Custom Shop 2.0




Peavey Introduces Custom Shop 2.0 We love adorning consumer goods with photography. It began with t-shirts, moved to coffee mugs and birthday cakes and has reached a zenith with Peavey’s online custom shop. PeaveyCustomShop.com now allows you to adorn custom shop guitars with images of your child, pet Chihuahua, vintage Corvette, or any other high-resolution design that can be rendered on a computer screen.

Customers start off by selecting one of two base configurations, followed by choice of body woods, top woods, fingerboard material and inlay, as well as finishes. What sets this site apart from others is the ability to upload an image, scale it and place it to your liking, and then have the Peavey Custom Shop build the guitar and ship it to your door. Who says the Internet isn’t good for anything?

Before the Peavey Custom Graphics Art Guitar portal, guitarists were limited in the fulfillment of their graphics needs by how well they were able to communicate with the artist doing the work. Hartley Peavey, founder and CEO of Peavey Electronics, says “Now we’re inviting musicians deeper into the design process by creating a way for them to put any picture or graphic on their guitars.”

By developing a new technique that allows the use of more than 16 million colors, Peavey has limited guitarists only by their imaginations, and they have stressed that “musicians will be able to personalize their Peavey guitars with any picture or graphic design.” That means the PG editorial staff will spend the coming weeks designing guitars with images of Trent in compromising positions, but you can find that perfect picture to adorn your new investment.

peaveycustomshop.com


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Commentary

UsernameComment
Jamie Little
on 09/28/2007
awesome....they are allowing us to be designers...typical Peavey quality makes this worth digging to try one....



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